Cypress Appoints Chris Cook as New Chief Marketing Officer | Cypress Semiconductor
Cypress Appoints Chris Cook as New Chief Marketing Officer
Industry Veteran Brings 20+ Years of Marketing and Business Leadership Experience to Cypress’ Executive Team
SAN JOSE, Calif., April 12, 2017 – Cypress Semiconductor Corp.(NASDAQ:CY), today announced it has named Chris Cook as chief marketing officer (CMO).Cook is a high-tech executive with valuable learning from his experiences leading global semiconductor, system and software businesses in various market segments relevant to Cypress, including automotive, industrial and consumer applications within the emerging Internet of Things (IoT).As CMO, Cook will own the marketing and communications strategy to clearly position Cypress as the embedded solutions leader that helps customers solve problems.Cook reports directly to Cypress President and CEO Hassane El-Khoury.
“Chris brings a unique mix of experience and skills to our management team that we believe will prove invaluable as we continue growing and reshaping Cypress,” said El-Khoury.“He comes to us as an agent of change, with a proven track record of building engaged teams, growing businesses and driving transformations.We look forward to working with him as we continue strengthening Cypress to lead in our focus markets.”
“I’m thrilled to join the Cypress team as they embrace a future with such great potential,” said Cook.“A special combination of new leadership, talent, technology and growth gives Cypress an incredible opportunity to win as the industry’s most compelling problem-solver for customers of all sizes.”
Previously, Cook was President of Flex Power, a leading global supplier of high-value power solutions for mobile devices, cloud infrastructure and IoT products.He joined Flex Power from Infineon Technologies where he served on the senior leadership team and held numerous executive roles with P&L, General Management, Engineering, Sales and Marketing responsibilities.Most recently, Cook was co-founder and CEO of Cauz Colony, a social impact start-up focused on shaking up the digital marketing world by connecting people, brands and charities in new ways that make a big difference for causes they love.
Founded in 1982, Cypress is the leader in advanced embedded system solutions for the world’s most innovative automotive, industrial, home automation and appliances, consumer electronics and medical products.Cypress’ programmable systems-on-chip, general-purpose microcontrollers, analog ICs, wireless and USB-based connectivity solutions and reliable, high-performance memories help engineers design differentiated products and get them to market first.Cypress is committed to providing customers with the best support and engineering resources on the planet enabling innovators and out-of-the-box thinkers to disrupt markets and create new product categories in record time.To learn more, go to www.cypress.com.
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